Manager, Lifecycle & Retention
ShopMy
Join ShopMy – Powering the Future of Digital Marketing
ShopMy is revolutionizing digital marketing by seamlessly connecting brands with top talent. From discovering rising creators and executing gifting campaigns to sharing commissionable codes and streamlining communication, we empower the world’s leading brands to build dynamic, high-impact creator programs. Today’s most influential creators use ShopMy to earn tens of millions in commissions from creating monetizable links, collaborate directly with brands and build digital storefronts with millions of products.
We’ve just closed an incredible $77m Series B funding round led by Bessemer, fueling our mission to redefine the creator economy. If you're passionate about delivering exceptional product solutions and shaping the future of digital marketing, we want to hear from you!
About the role...
As our first Lifecycle & Retention Marketing hire, this role will be instrumental in owning the full user journey from onboarding, to engagement, to loyalty across our three-sided marketplace of Brands, Creators, and Shoppers. This role is key to driving long-term user value at ShopMy, increasing LTV, and reducing churn. You’ll identify and create automated, segmented campaigns across email, in-app, push, and other channels that deliver the right message at the right time. Reporting directly to our Head of Marketing, this is a high-impact, high-visibility role with opportunity to shape and launch this function from the ground up and work cross-functionally with product, engineering, design, education, and sales, and propel our company to the next stage.
Responsibilities...
- Strategic Vision: Own end-to-end lifecycle strategy, mapping key moments and designing campaigns to activate, retain, and re-engage users
- Cross-functional Collaboration: Partner with product, engineering, design, education, customer success, and sales to define user segments and trigger-based journeys
- Implementation: Ideate and execute multi-channel campaigns with a test-and-learn mindset
- Comprehensive Experience: Build and manage automated email flows: onboarding, feature adoption, winback, upsell, referral, etc.
- Performance Tracking: Establish metrics and KPIs including improvements to activation rate and upsell revenue, continuously monitor performance, and make data-informed adjustments to achieve business outcomes
Our non-negotiables…
- Proven Experience: 3–6 years in lifecycle, CRM, or retention marketing roles, ideally in a high-growth tech startup or Marketplace / SaaS environment
- Technical Expert: Hands-on experience with email lifecycle tools (e.g., Braze, Iterable, Klaviyo, Customer.io, etc)
- Analytical Skills: Proficiency in leveraging data and analytics to inform product decisions and track performance metrics
- Collaborative: Excellent cross-functional skills, with a history of working closely with engineering, design, and other teams to achieve product success.
- Executional Excellence: Highly organized, detail-oriented, and capable of prioritizing in a fast-paced environment.
In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.
ShopMy offers a bundle of benefits on top of being a great place to work.
Our teammates are provided benefits such as:
- Medical & Dental Coverage at 70%
- Equity in ShopMy
- Flexible PTO
- 14 weeks of parental leave
- Reimbursements up to $200/month to spend on teammate outings
- 401k program (3% automated contribution from ShopMy!)
- ClassPass Membership
- Company retreats
- Opportunity to monetize your influence- all employees build out a ShopMy page!
- Birthday PTO