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Director, Brand Growth - New Verticals

ShopMy

ShopMy

Sales & Business Development
New York, NY, USA
Posted on Thursday, July 4, 2024

ShopMy is a platform used to effortlessly integrate all aspects of creator marketing, from talent discovery to brand collaboration and monitoring. The world’s leading brands have established robust creator marketing programs with us because we enable brands to discover new creators, execute gifting campaigns, provide commissionable codes, and manage communications all in one (beautiful) place.

Additionally, ShopMy has attracted the attention of today’s most popular talent- These creators utilize ShopMy to build digital storefronts from a catalog of millions of products, chat directly with top brands via ShopMy’s mobile app, and generate commissionable links for their audience. To date, ShopMy creators have earned tens of millions in commissions.

ShopMy is committed to finding the strongest candidates who share their passion for delivering exceptional product solutions to elevated brands and creators.

ABOUT

The Director of Brand Growth for New Verticals is charged with leading ShopMy's strategic expansion beyond its core markets of fashion and beauty into new industries such as alcohol, consumer fintech, travel/hospitality, and entertainment. This role involves identifying and exploiting market opportunities that align with ShopMy’s capabilities in influencer marketing. You will be responsible for developing and executing growth strategies that introduce ShopMy's platform to these sectors, adapting our proven methods to meet the unique needs and challenges of each vertical. This position requires a hands-on approach to building partnerships, designing targeted marketing campaigns, and setting measurable objectives to gauge the effectiveness of these initiatives. By successfully implementing these strategies, you will directly contribute to ShopMy's transformation into a holistic influencer marketing platform that sets benchmarks across varied industries.

RESPONSIBILITIES:

  • Initiate and Close Deals: Directly engage with key accounts and prospects to negotiate and close deals, setting a strong foundation in each target vertical. Your initial focus will be on personally securing strategic partnerships to demonstrate the viability of ShopMy in new markets.
  • Develop Growth Strategies: Create and implement tailored brand growth strategies for each target vertical, focusing on positioning, messaging, and creative direction that resonates with diverse industries.
  • Client Relationship Management: Manage and maintain strong business relationships with key accounts that result in repeat business and long-term partnerships.
  • Conduct Market Research: Systematically analyze market data to identify expansion opportunities and develop unique value propositions for target verticals.
  • Lead Campaigns and Partnerships: Oversee the execution of brand campaigns, activations, and partnerships to increase ShopMy’s visibility and engagement within new industries.
  • Set and Monitor KPIs: Define key performance indicators for each initiative and regularly report on their success to ensure alignment with the broader business objectives.
  • Stay Industry-Informed: Continuously monitor industry trends, competitive landscapes, and consumer insights to inform and adjust brand strategies dynamically.
  • Build and Manage a Sales Team: Once initial strategies prove successful, recruit, train, and manage a sales team tailored to the needs of each vertical. Develop leadership skills within the team to ensure sustained growth and market penetration.
  • Cultivate Strategic Relationships: Foster strong relationships with internal stakeholders (product, marketing, operations) and external partners to support and enhance brand growth initiatives.

QUALIFICATIONS:

  • History of expanding into new markets or verticals with clear, measurable outcomes.
  • Proof of significant increase to company revenue in most recent positions
  • Bachelor’s degree in Business Administration, Marketing, Sales, or a related field.
  • 8+ years of sales experience in industries related to digital marketing or SaaS.
  • 5+ years of sales leadership experience.
  • Inspirational leader, with experience hiring, training and leading sales teams through evolution and growth.
  • Structured thinker who can contribute to/build processes for scalable growth.
  • Big picture thinker who will set appropriate goals that align with ShopMy’s aggressive growth plans.
  • Elite communication skills, positive attitude, ethical approach to sales and admirable work ethic.
  • Data driven decision maker.
  • Experience in alcohol, consumer fintech, travel/hospitality, entertainment industries highly preferred.
  • MBA or other advanced degree in business or marketing is preferred.

This role is commission eligible on top of the base salary advertised. ShopMy does not cap commission earnings.

In compliance with New York Pay Transparency Law, the salary range for this position is as shown. We note that salary information as a general guideline only, actual compensation may vary from posting based on the offer for this role, including the scope and responsibilities of the position, relevant work experience, key skills, education, training and business considerations.

New York Pay Range
$150,000$160,000 USD

ShopMy offers a bundle of benefits on top of being a great place to work.

Our teammates are provided benefits such as:

  • Medical & Dental Coverage at 70%
  • Equity in ShopMy
  • Flexible PTO
  • 14 weeks of parental leave
  • Reimbursements up to $200/month to spend on teammate outings
  • 401k program (3% automated contribution from ShopMy!)
  • ClassPass Membership
  • Company retreats
  • Opportunity to monetize your influence- all employees build out a ShopMy page!
  • Birthday PTO