Content Marketing Manager
Regal
Marketing & Communications
New York, NY, USA
Posted on Sep 26, 2024
ABOUT US:
Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
As the Content Marketing Manager at Regal, you will be pivotal in shaping and executing our content strategy across multiple formats, from storytelling and product marketing to ad copy, blog posts, and enablement assets. This role is ideal for a multidisciplinary writer who can quickly produce high-quality content that communicates complex ideas in an engaging and on-brand way. You will work closely with our VP of Marketing and other teams to craft materials that resonate with our audience and drive growth.You'll succeed in this role if you:
Thrive on speed and iteration: You enjoy working in fast-paced environments, producing content quickly, and refining your work based on performance insights.
Have a knack for distilling complexity: Your writing makes sophisticated concepts digestible and fun, keeping the audience hooked.
Are a flexible storyteller: You’re comfortable creating everything from technical product documentation to emotionally resonant brand stories, and you maintain a consistent voice across all formats.
RESPONSIBILITIES:
- Content Strategy & Creation: Develop and execute a content strategy that aligns with business objectives and supports both inbound and outbound marketing efforts.
- Multi-Format Writing: Write and edit content in a variety of formats, including product marketing collateral, blog posts, ad and email campaigns, landing pages, and GTM enablement materials.
- Content Performance: Measure and optimize content effectiveness using SEO, Google Analytics, and other tools to ensure it drives engagement and generates leads.
- Cross-Functional Collaboration: Work with the product, sales, and customer success teams to create tailored content that communicates Regal.io’s value proposition to key customer personas.
- Editorial Calendar Management: Own and manage the editorial calendar, ensuring timely and high-quality content production that supports ongoing marketing campaigns.
ABOUT YOU:
- Experience: 3-5 years of experience in content marketing, preferably in B2B SaaS or a high-growth startup environment.
- Writing Expertise: Demonstrated ability to write clear, compelling content that communicates complex ideas and drives engagement across a variety of formats.
- SEO & Analytics: Strong understanding of SEO principles and hands-on experience with content performance tools such as Google Analytics.
- Project Management: Excellent time management skills with a proven ability to manage editorial calendars and multiple content streams simultaneously.
- Collaboration & Communication: Strong interpersonal skills and experience working across teams to execute collaborative projects.
BENEFITS/PERKS:
- Competitive compensation packages, including early stage equity
- 401k plan
- Flexible PTO & 11 paid holidays
- Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
- Paid parental leave
- Growth Mindset learning and development stipend
- Happy hours, team outings, & annual offsites!
- Pre-tax commuter benefits
- Complete laptop workstation
- & more!
POSITION LOCATION & OFFICE DETAILS:
This position is only available in New York City (HQ- NoMad). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.