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Senior Manager, Product Marketing

Regal

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Marketing & Communications, Product

New York, NY, USA

Posted on Friday, March 29, 2024

ABOUT US:

Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.

Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:

*Customers are royalty

*Data beats opinion

*Fast-paced execution wins

*Growth mindset

*Enjoy the journey

Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!

ABOUT THE ROLE:

Regal is looking for an experienced Product Marketer to drive our positioning. The ideal candidate has excellent writing and communication skills, a strong passion for marketing and contact center technology, experience creating content effectively and quickly, and is hands-on. We have big ambitions for product marketing at Regal -- and we want you to help us lead that charge.

RESPONSIBILITIES:

Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform by defining objectives and creating accompanying messaging
Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
Lead product launch process with Product to bring new products and features to market
Ensure that internal communication is clear and consistent and that feedback loops are seamless
Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
Oversee internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about product roadmap and new releases
Strong writing skills are a must as you will define Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysis

ABOUT YOU:

2-4+ years in product marketing or content marketing
Experience in marketing automation or contact center
Expertise in writing and editing copy for various channels
Strong communication skills
Ability to work closely with team members across divisions in a fast-paced environment
Design skills are a plus, but not a requirement

BENEFITS/PERKS:

Competitive compensation packages, including early stage equity
401k plan
Flexible PTO & 11 paid holidays
Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
Paid parental leave
Happy hours, team outings, & biannual off/onsites
Pre-tax commuter benefits
Complete laptop workstation
& more!

POSITION LOCATION & OFFICES:

This position is available in New York City, San Francisco & Boston. *PLEASE EDIT BASED ON HIRING CITY*

We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.