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Senior Manager, Product Marketing

Regal

Regal

Marketing & Communications, Product
New York, NY, USA
Posted on Friday, March 29, 2024
ABOUT US:
Regal.io empowers businesses to add a human touch at key moments in their online experiences in order to win customers over and drive more sales. Our branded, event-driven calls and texts skyrocket answer rates by treating customers like royalty, and drive 25%+ more revenue. Growing revenue is the top priority for every C-level executive. Marketing spend and website optimization is table stakes already, and now the fastest growing businesses are adding a human touch to better convert website visitors. 100+ leading brands including Kin, Ro, Angi, Ethos, Fidelity Life, Career Karma and AAA use Regal.io to proactively engage their customers in real-time with event-driven calls and text messages, which result in higher conversion and more revenue.
Our team is led by industry veterans who previously built Handy (acq. by IAC / ANGI Homeservices in ‘18), and the rest of our team is made up of customer-obsessed, fun and hardworking team members across product, engineering, marketing, sales and more! We share common set of values that we look for in every new hire:
*Customers are royalty
*Data beats opinion
*Fast-paced execution wins
*Growth mindset
*Enjoy the journey
Come join us as we create a category-defining company, and follow Regal's company page on LinkedIn to stay up-to-date on our journey and current job openings!
ABOUT THE ROLE:
Regal is looking for an experienced Product Marketer to drive our positioning. The ideal candidate has excellent writing and communication skills, a strong passion for marketing and contact center technology, experience creating content effectively and quickly, and is hands-on. We have big ambitions for product marketing at Regal -- and we want you to help us lead that charge.

RESPONSIBILITIES:

  • Develop and support the go-to-market launch strategy for the product portfolio and new features within the Regal platform by defining objectives and creating accompanying messaging
  • Own rollout programs, including sales enablement, customer communications, and external marketing (collateral, website, content, and PR)
  • Lead product launch process with Product to bring new products and features to market
  • Ensure that internal communication is clear and consistent and that feedback loops are seamless
  • Partner on our sales enablement and training, including the development and rollout of materials such as sales demos, scripts, videos, customer stories, case studies, and more
  • Oversee internal product communications and training across all teams: Sales, Product, Customer Success, and Marketing about product roadmap and new releases
  • Strong writing skills are a must as you will define Regal’s value proposition, including customer pain points, differentiators, market trends, and competitive analysis

ABOUT YOU:

  • 2-4+ years in product marketing or content marketing
  • Experience in marketing automation or contact center
  • Expertise in writing and editing copy for various channels
  • Strong communication skills
  • Ability to work closely with team members across divisions in a fast-paced environment
  • Design skills are a plus, but not a requirement

BENEFITS/PERKS:

  • Competitive compensation packages, including early stage equity
  • 401k plan
  • Flexible PTO & 11 paid holidays
  • Medical, dental, vision insurance (80% covered by Regal for individuals and all dependents!)
  • Paid parental leave
  • Happy hours, team outings, & biannual off/onsites
  • Pre-tax commuter benefits
  • Complete laptop workstation
  • & more!
POSITION LOCATION & OFFICES:
This position is available in New York City, San Francisco & Boston. *PLEASE EDIT BASED ON HIRING CITY*
We have offices in NYC (HQ- NoMad) & Boston (Downtown/Financial). Hybrid roles are required in office T/W/TH and office optional M/F. Covid protocols and vaccination policy in place.