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Solutions Architect, Lifecycle

Good Inside

Good Inside

New York, NY, USA
Posted on Saturday, June 1, 2024

About Good Inside

Welcome to Good Inside—the science based and revolutionary, expert-guided subscription membership that takes the guesswork out of parenting, offering in-the-moment, actionable strategies that create short-term wins while helping parents build kids’ confidence & long-term resilience. Good Inside was created to be a parent’s true co-pilot in every single step of their parenting journey - giving them the resources and support they need to feel empowered, sturdier, connected, and hopeful.

Fellow moms and clinical psychologists Dr. Becky Kennedy and Dr. Erica Belsky launched Good Inside in January 2021 after discovering that millions of parents around the globe were yearning for support along their parenting journey. Every parent seemed to know the parent they wanted to be, but no one knew how to get there. At Good Inside, we are determined to fill this gap. We believe that parenting is the most important, challenging, and ongoing job in the world—and that parents deserve resources and support.

The Good Inside philosophy is based on the idea that all parents (and kids!) are doing the best they can with the resources they have available at that moment. Dr. Becky shares deep ideas about child development and psychology and translates them into actionable, concrete strategies and scripts that parents can use in their home right away. As we empower parents with more resources—from skills to knowledge to community—they feel better on the inside and do better on the outside.

With a community of over 2 million parents around the globe, Good Inside is disrupting the parenting space, sharing ways of engaging with kids to deepen the parent-child connection, increase respect, set firmer boundaries, and improve behavior.

The Opportunity:

At Good Inside, we leverage cutting-edge technologies to deepen engagement and enhance the customer journey with our brand. Our Data team is at the forefront of these efforts, and we are currently seeking a Solutions Architect dedicated to lifecycle marketing. Reporting to our Head of Data, you will be responsible for bringing product and marketing strategy to life, with a keen focus on personalization. This role requires strategic collaboration with product pods and cross-functional teams, and will help facilitate an environment of continuous improvement and innovation. This is a hybrid role in Manhattan with three days a week onsite.

What You’ll Be Responsible For

  • Serving as the bridge between marketing and product strategies and technical execution, ensuring seamless implementation of multichannel communication initiatives
  • Leading the technical management of the lifecycle automation platform (Braze)
  • Employing deep empathy and understanding of our audience to ensure personalized content reaches the right audiences, minimizing errors and maximizing engagement.
  • Developing and executing a comprehensive A/B testing framework for lifecycle campaigns, driving iterative improvements that propel the business forward.
  • Building reporting on lifecycle campaign performance in Mode and ensuring the team understands the results and can use it to drive strategy
  • Staying up-to-date of the latest advancements in MarTech technology and tools (Braze, Segment, Amplitude), proactively sharing knowledge and conducting training sessions to empower the team in leveraging technology more effectively.

A Great Candidate…

  • Is a driven self-starter; you don’t wait to be told what to do but rather look around, spot problems and opportunities, and share ideas you’ve brainstormed
  • Is a lifelong learner - meaning you truly love the process of learning and taking on challenges! You love learning new tools and becoming the power user of everything.
  • Is an exceptional communicator (written & verbal) and can break down complicated concepts for non-technical audiences
  • Is an excellent collaborator. You know how to work with cross-functional teams to achieve goals, and care about helping others achieve their goals
  • Values truthful, direct feedback, even when it can feel uncomfortable
  • Is excited about Good Inside's mission and is passionate about improving the lives of parents and children

What We’re Looking For In You

  • 3-5 years of experience managing cross-channel campaigns using marketing automation platforms.
  • You have deep expertise in tools like Braze and Iterable with t-shaped experience with the rest of the MarTech stack including Segment and Amplitude.
  • You have experience in mobile-first, subscription based products.
  • You are an expert in SQL and have used reverseETL to enrich customer profiles.
  • You know what to ask engineering for if an API-triggered campaign is the only option.
  • You know how to calculate power and why so many A/B tests lead to nonsignificant results.
  • You are skilled with liquid, HTML, and CSS and comfortable with trial and error to figure it out.
  • You approach business challenges with curiosity and an analytical mindset, always thinking though the why and the how of what we do
  • You have a bias toward action because you value experimentation, learning, pivoting, and trying new things.
  • You have a collaborative approach; you appreciate considering diverse perspectives and believe that the best solutions happen when we work together.

What We Offer

  • Compensation transparency range of $150k - $170k annually + company equity
  • Generous benefits package including Medical, Dental, Vision, Disability & Life Insurance
  • 3 weeks PTO, Sick Leave, 13 paid holidays
  • 2 “Quiet Weeks” per year, Self Care Fridays monthly during the Fall, Winter, and Spring, and Summer Fridays every Friday in the Summer
  • Flexible hybrid work environment with 3 days a week in-office at our Bryant Park location
  • A team committed to empowering parents in order to change the way this generation of children are raised.
  • A culture that balances hard work, self care, and open and honest communication - we live the Good Inside principles in our workplace from how we lead the company, to how we support employees personal growth, to how we always see the good inside each other.

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We’re dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive—believing in and bringing out the good inside of everyone..

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.