Field Marketing Manager
Axion Ray
Axion Ray’s mission is to improve the quality and safety of innovative, engineered products - airplanes, electric vehicles, medical devices, home appliances, consumer electronics - by creating the world’s best proactive management platform, powered by the latest advances in artificial intelligence. Axion leverages bleeding-edge tech & AI stack to solve real-world problems. With investment from top Enterprise SaaS VCs like Bessemer, and key strategic partners such as Boeing and Raytheon, we are uniquely positioned to solve the hardest problems in manufacturing today. Since our founding at the onset of 2021, we’ve deployed across some of the largest manufacturers in the world. If you want the chance to help build the future of manufacturing, join us!
As we scale, we are looking for an experienced Field Marketing Manager to develop and execute strategic field marketing programs that accelerate pipeline growth and increase brand awareness. This role will be crucial in aligning marketing efforts with sales objectives and creating impactful, localized marketing initiatives.
Key Responsibilities
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Strategy Development:
Collaborate with marketing and sales leadership to identify key markets, accounts, and verticals for targeted field marketing efforts
Develop comprehensive field marketing strategies aligned with overall company goals and sales objectives
Create annual and quarterly field marketing plans with clear KPIs and ROI metrics
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Event Management:
Plan and execute a variety of field marketing events, including conferences, roadshows, and executive roundtables
Manage event logistics, budgets, and vendor relationships
Coordinate with internal teams to ensure effective pre-event, onsite, and post-event activities
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Demand Generation:
Design and implement targeted campaigns to drive qualified leads in specific verticals
Collaborate with content marketing to create localized content and assets
Work with marketing and sales leadership to develop account-based marketing (ABM) programs for key accounts
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Sales Enablement:
Create field marketing toolkits and playbooks for the sales team
Conduct regular training sessions to keep sales teams updated on marketing initiatives and best practices
Provide on-site support for major customer events
Requirements
5+ years of experience in field marketing roles, preferably in B2B SaaS companies
Proven track record of developing and executing successful field marketing programs that drive pipeline and revenue
Strong understanding of B2B sales processes and ability to align marketing efforts with sales objectives
Excellent project management skills with the ability to manage multiple initiatives simultaneously
Experience with event planning and management, specifically intimate executive events
Familiarity with marketing automation platforms (e.g. HubSpot) and CRM systems (e.g., Salesforce)
Outstanding communication and presentation skills
Ability to travel as needed
Why Axion Ray
Join a fast-growing, early-stage startup with the chance to make a significant impact from day one
Our culture puts people first - we will encourage you to bring your full self to work and will set you up to succeed
Competitive compensation, meaningful equity, and benefits package
Career development and leadership opportunities
We bring a unique combination of technical and business skills, with company leaders from top tech companies like Palantir, business leadership from McKinsey, and automotive leadership from GM and Ford
We’re an interdisciplinary team that prizes collaboration & diversity of thinking
Axion Ray is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity, or any other factor protected by applicable federal, state, or local laws.