Arcade| Part Time Email Marketing Manager
Arcade
Marketing & Communications
San Francisco, CA, USA
Posted on Oct 10, 2024
Location: San Franciso
About Arcade
Arcade is the world’s first AI product marketplace, enabling anyone to design, purchase, and sell custom, manufacturable products with a simple text prompt. Co-founded by Mariam Naficy, Arcade brings together the power of generative AI with a global network of top artisans to turn user ideas into personalized, physical products. Arcade aims to redefine commerce by offering unprecedented personal choice, expression, and meaning in product creation.
Arcade is incubated by Heretic Ventures and is backed by investors such as Offline Ventures, Sound Ventures, and Reid Hoffman.
Overview of Role
Ready to unleash your creativity for just 10 hours a week?
Join us as a Part-Time Email Marketing Manager and help us craft compelling campaigns that resonate with our audience!We’re seeking an experienced email manager to help run our email marketing strategy and programs. We are looking for someone with experience supporting email marketing campaigns throughout a customer's lifecycle.
You will be responsible for creating, executing, and maintaining campaigns and email marketing plans. In this role, you will need to develop a deep understanding of our customers and their journeys, as well as work with marketing and product management to maximize business impact.
You must have excellent written communication skills, a keen attention to detail, be able to manage multiple concurrent projects, and meet tight deadlines.
This is a unique opportunity to help build a billion-dollar company from the ground up while learning from successful repeat entrepreneurs and a team of powerful and experienced mentors and advisors.
Key Responsibilities
- Manage the day to day operations of the email program
- Build user segmentation, based on a deep understanding of our customers and their life cycles
- Continually drive for incremental improvements and optimizations in our lifecycle performance to deliver business results
- Help develop and execute tests to improve conversion rates, and other key metrics
- Measure, monitor, and report on performance metrics for all email types, deriving key insights from data and suggesting adjustments to strategy and tactics in response
- Maintain the health of our customer databases, including deliverability, cleanup, and data integrity
- Partner with the programs and content teams to develop the content, copy and segmentation for our email campaigns
- Collaborate with the rest of the marketing team to create and execute integrated, cross-channel campaigns
- Assist with distribution efforts in channels outside of email, as needed, such as affiliate marketing
Qualifications
- 4+ years of email marketing experience
- A keen attention to detail and excellent organizational and project management skills
- Experience with email delivery platforms, customer relationship management software, and data warehouses
- Strong Excel skills and the ability to manage and analyze large sets of data
- Experience running A/B tests and deriving insights that drive strategy
- Ability to write effective copy is a must
- Advanced email HTML coding abilities are strongly preferred
- "Can-do" approach to a varied workload and resourceful problem-solving instincts
- Bachelor’s degree
Nice to Haves
- Experience with Klaviyo
- SQL coding ability
- Photo and/or graphic-editing skills (for minor changes on the fly)
- Experience presenting data insights and recommendations to senior leadership
Applicants must be authorized to work for ANY employer in the U.S. We are unable to sponsor or take over sponsorship of an employment Visa at this time.
Arcade is an Equal Opportunity Employer committed to inclusion and diversity. We welcome people of different backgrounds, experiences, abilities and perspectives and will consider all qualified applicants for employment in accordance with all state, local, and federal laws.